What Defines the Aloft Hotels Experience?
When considering whether Aloft Hotels are nice, it's crucial to understand their brand identity. Aloft Hotels, a part of Marriott International, positions itself as a modern, stylish, and tech-forward brand designed for a new generation of travelers. Unlike traditional hotels focused on quiet luxury or business efficiency, Aloft emphasizes a lively, social atmosphere and a vibrant, urban-inspired aesthetic. This often translates into spacious, open-concept lobbies that double as social hubs, featuring bars, lounges, and communal workspaces. The rooms themselves are typically sleek and minimalist, equipped with smart technology and comfortable, functional furnishings. The overall vibe is energetic and engaging, aiming to appeal to guests who appreciate contemporary design and a dynamic environment over conventional hotel comforts.
- Aloft Hotels offer a modern, vibrant, and social lodging experience.
- They appeal to travelers seeking contemporary design and tech integration.
- Lobbies are designed as energetic social hubs with bars and lounges.
- Rooms are sleek, minimalist, and equipped with smart technology.
This distinctive approach means that whether Aloft Hotels are perceived as 'nice' largely depends on individual preferences and expectations. If you seek a quiet, classic hotel experience, Aloft might not align with your definition of nice. However, if you appreciate a lively ambiance, modern amenities, and a design-conscious environment, you will likely find Aloft Hotels to be a very appealing choice.
Understanding the Aloft Brand's Core Values
At its heart, Aloft Hotels is built around several core principles that shape every aspect of the guest experience. Firstly, there's a strong emphasis on social connection. The brand actively cultivates an environment where guests can interact, whether through live music events, art installations, or simply by gathering in the buzzing lobby spaces. This communal aspect is a significant differentiator. Secondly, Aloft champions technology integration. From keyless check-in via smartphone to smart room features and high-speed Wi-Fi, the brand caters to the digitally-native traveler. Finally, style and design are paramount. Aloft hotels typically feature bold, modern architecture and interiors, often incorporating local art and design elements to give each property a unique character while maintaining a consistent brand feel. These values collectively contribute to the unique atmosphere that guests either embrace or find not to their taste.
Aloft Hotels: A Look at Marriott's Modern Offering
As a brand within the vast Marriott International portfolio, Aloft occupies a specific niche. While Marriott encompasses a wide range of hotel types, from the ultra-luxury Ritz-Carlton to the family-friendly Fairfield Inn, Aloft stands out with its focus on the 'savvy, social traveler.' This means it's often compared to other lifestyle brands that prioritize experience and design. If you're familiar with brands like Moxy (another Marriott brand) or even some aspects of W Hotels (formerly Marriott, now part of the independent chain), you'll find parallels in Aloft's energetic, design-forward approach. This positioning helps it attract a younger demographic or those who simply prefer a more dynamic hotel environment. The question of 'niceness' then becomes about whether this specific brand philosophy aligns with what you look for in a hotel stay.
Key Amenities and Features at Aloft Hotels
To truly gauge if Aloft Hotels are nice, examining their amenities is essential. Aloft goes beyond the standard hotel offerings, integrating features designed to enhance the guest's stay, particularly for those who are active and social. The lobbies are a prime example; they are not just for checking in but are vibrant social centers, often featuring the 'w xyz® bar,' a central point for cocktails, light bites, and socializing. Many Aloft properties also have a 24/7 're:fuel by Aloft℠' grab-and-go market, providing convenient access to snacks and beverages anytime. For fitness enthusiasts, the 're:chargeSM' fitness center is typically well-equipped, and many hotels offer indoor or outdoor pools. The brand is also known for its pet-friendly policies, welcoming furry companions with special amenities, which is a significant plus for many travelers.
The 'w xyz® bar' and Social Hubs
The 'w xyz® bar' is a signature element of the Aloft experience. It's designed to be more than just a place to grab a drink; it's a lively social hub. Expect contemporary decor, curated music playlists, and often, live performances by local musicians. These bars serve as the heart of the hotel's social scene, encouraging guests to mingle and unwind after a day of exploring or working. The atmosphere is usually buzzing, reflecting the brand's commitment to creating an engaging environment. This central social space is a defining characteristic that contributes significantly to the perception of whether Aloft Hotels are 'nice' – it offers an active social scene rather than a quiet retreat.
Modern Rooms Designed for Connectivity
Aloft hotel rooms are intentionally designed with a modern, minimalist aesthetic. They typically feature plush platform beds, spacious walk-in showers with rainfall showerheads, and ample workspace. A key aspect of the Aloft room experience is the integration of technology. Expect large flat-screen TVs with entertainment options, complimentary high-speed Wi-Fi, and convenient charging stations. Some rooms may also feature smart room controls. The focus is on providing a comfortable, functional, and connected space. While they might lack the ornate decor of some luxury hotels, their clean lines and practical design are often praised by guests who prioritize modern convenience and a clutter-free environment. The emphasis here is on a smart, connected, and stylish personal space.
Pet-Friendly Policies and Other Conveniences
Aloft Hotels are renowned for their welcoming approach to pets. Many locations offer specific pet-friendly rooms and provide amenities like pet beds and bowls, making travel with animals much easier. This policy is a significant draw for travelers who consider their pets part of the family. Beyond pet-friendliness, Aloft hotels often feature outdoor spaces, like patios or balconies, and provide essential conveniences such as laundry facilities and 24-hour reception. The 're:chargeSM' fitness center is usually equipped with cardio machines and free weights, supporting guests' wellness routines. For those needing to stay productive, many properties offer business centers or meeting rooms, though the primary focus remains on the lifestyle and social aspects.
When booking, always confirm specific pet policies and fees directly with the Aloft hotel you plan to visit, as these can vary slightly by location.
Who Stays at Aloft Hotels?
Understanding the target demographic for Aloft Hotels helps answer the question of whether they are 'nice' for *you*. Aloft caters primarily to a younger, tech-savvy, and socially inclined traveler. This includes a significant portion of millennials and Gen Z who appreciate modern design, vibrant social scenes, and seamless technology integration. Business travelers who prefer a more dynamic atmosphere over traditional corporate hotels often find Aloft appealing, especially those attending events or conferences in urban centers where Aloft properties are commonly located. Leisure travelers who enjoy exploring cities and seeking out lively bars and restaurants will also find Aloft a fitting base. Essentially, if you are someone who views a hotel not just as a place to sleep but as part of the overall travel experience – a place to connect, recharge, and enjoy a modern ambiance – then Aloft Hotels are likely to be a very nice fit.
The Savvy, Social Traveler
The 'savvy, social traveler' is Aloft's core audience. These individuals are often independent, digitally connected, and value experiences over mere possessions. They are likely to use their smartphones for everything from booking and check-in to controlling room settings. They enjoy being in the heart of a city's action and look for accommodations that reflect a contemporary lifestyle. This traveler isn't necessarily looking for the lowest price but rather for value in terms of atmosphere, amenities, and design. They might be visiting for a concert, a festival, or to explore a new city's cultural offerings, and they want their hotel to be a vibrant extension of that experience.
Business Travelers Seeking a Modern Twist
While Aloft is often associated with leisure travel, it also attracts a segment of business travelers. These are typically professionals who are tired of the sterile, cookie-cutter business hotel experience. They might be entrepreneurs, creatives, or those in industries that embrace a more modern, relaxed work environment. They appreciate the strong Wi-Fi, ample workspace in rooms, and the convenient grab-and-go options for busy schedules. The lively lobby bars can also serve as informal meeting spaces or a place to decompress after a long day of meetings. The brand's integration of technology also appeals to business travelers who rely heavily on digital tools.
Leisure Travelers Embracing Urban Exploration
For leisure travelers, especially those who enjoy urban exploration, Aloft Hotels provide an excellent base. Their locations are often in bustling city centers, close to attractions, dining, and entertainment venues. The hotel's energetic atmosphere complements the spirit of urban discovery. Guests who enjoy live music, unique cocktails, and a chance to interact with other travelers or locals will find the 'w xyz® bar' and lobby areas particularly appealing. The brand's pet-friendly policy also makes it a great option for travelers who don't want to leave their pets at home, allowing them to explore the city together.
The Aloft brand is designed to feel like a vibrant, modern extension of the city it inhabits.
Comparing Aloft to Other Hotel Brands
To determine if Aloft Hotels are 'nice' for your specific needs, comparing them to other hotel brands can be highly informative. Aloft occupies a lifestyle niche, often positioned between select-service brands that focus on efficiency and value, and full-service luxury hotels. If you're considering Marriott brands, Aloft is often compared to Moxy Hotels, which shares a similar target demographic and emphasis on social spaces and modern design, though Moxy tends to be even more playful and compact. For those who prefer a more integrated, apartment-style stay with amenities like kitchens, brands like Residence Inn or Element (also Marriott) offer a different kind of 'nice.' Residence Inn often features complimentary breakfast and evening socials, while Element focuses on extended stays with eco-friendly designs and complimentary breakfast. If you're looking for a more traditional, family-friendly experience, brands like Fairfield Inn & Suites or Courtyard by Marriott might be a better fit, typically offering more conventional room layouts and amenities like full hot breakfasts. Outside of Marriott, Aloft could be compared to brands like Hyatt Centric or Kimpton Hotels, which also emphasize boutique-style experiences and lively social areas, though often at a higher price point and with a more distinctively independent feel. Understanding these comparisons helps clarify where Aloft fits in the spectrum of hotel experiences.
Aloft vs. Other Marriott Brands
Within the Marriott International umbrella, Aloft's closest relatives in terms of modern, social appeal are often Moxy Hotels. Both brands target a similar younger, experience-seeking demographic with energetic lobbies and tech-forward rooms. However, Moxy tends to be more compact and focuses on a playful, 'micro-hotel' concept, whereas Aloft generally offers slightly larger rooms and a more distinct 'loft' aesthetic. For travelers seeking a more relaxed, home-like environment, Residence Inn provides apartment-style suites with full kitchens, complimentary breakfast, and evening receptions, making it a choice for longer stays or families. Element Hotels, also under Marriott, focuses on extended stays with an emphasis on wellness and sustainability, featuring bright, airy rooms and complimentary breakfast. If a classic, reliable hotel experience is what you seek, Courtyard by Marriott offers a balance of comfort, productivity, and amenities, while Fairfield Inn & Suites provides a more budget-friendly, family-oriented option with complimentary breakfast and straightforward service. Each brand offers a different interpretation of 'nice' depending on your priorities.
Is Marriott a Hilton hotel? No, Marriott International and Hilton Worldwide are two separate, competing hotel companies, each with their own portfolio of brands. Aloft Hotels is a brand under Marriott International.
Aloft vs. Competitors (Non-Marriott)
When looking beyond Marriott, Aloft competes with a range of lifestyle and select-service brands. Hyatt Centric hotels, for example, offer a similar urban, modern vibe with centrally located properties and a focus on local experiences, often featuring rooftop bars and upscale dining. Kimpton Hotels, known for its unique boutique style and social hour, also aligns with Aloft's emphasis on atmosphere and guest connection, though Kimpton often leans more towards a distinctive, personalized charm. For travelers seeking a more design-forward, often art-focused experience, brands like Ace Hotel or The Hoxton might be considered, though these are typically independent or smaller collections and can vary significantly in price and specific offerings. On the select-service end, brands like Hilton's Canopy or IHG's voco offer contemporary design and enhanced amenities aimed at capturing a similar market, providing a blend of modern style and reliable service that can be seen as alternatives to Aloft's offerings.
When to Choose Aloft Over Other Options
You might choose Aloft Hotels over other options when your priority is a vibrant, social atmosphere and modern design. If you enjoy mingling in hotel bars, appreciate live music, and are looking for a stylish, tech-integrated room that feels contemporary rather than traditional, Aloft is a strong contender. It's ideal for solo travelers or groups of friends looking for a lively base in an urban setting. For business travelers who prefer a less formal environment and want easy access to social spaces, Aloft can be a refreshing change. If you are traveling with a pet, Aloft's pet-friendly policies are a significant advantage. Conversely, if you prioritize quiet relaxation, extensive dining options within the hotel, or a more classic, understated decor, you might find other brands better suited to your definition of 'nice'.
Navigating Aloft's Pricing and Value
Determining if Aloft Hotels are 'nice' also involves considering their pricing and the value they offer. Aloft hotels generally fall into the mid-range to upper-mid-range category. Their pricing reflects their positioning as a lifestyle brand with modern amenities, energetic social spaces, and a focus on design and technology. You can expect prices to fluctuate based on location, demand, and the specific amenities offered by individual properties. For instance, a weekday stay in a less popular city might be more affordable than a weekend stay in a major metropolitan hub. When evaluating the value, consider what is included in the room rate. While Aloft typically offers complimentary high-speed Wi-Fi and access to fitness centers, they generally do not include complimentary breakfast, unlike some other brands like Residence Inn or Fairfield Inn. This is a deliberate choice reflecting their brand positioning – guests are encouraged to explore local dining or utilize the 're:fuel' market. Therefore, the 'niceness' in terms of value depends on whether the lively atmosphere, modern design, and social amenities justify the price point for your specific needs, especially when factoring in potential additional costs for food and beverages.
Understanding Aloft's Price Tiers
Aloft hotels are typically priced to attract travelers who are willing to pay a bit more for a modern, social, and stylish experience. They are generally more expensive than select-service brands like Quality Inn or Days Inn, but often more affordable than luxury brands like The Ritz-Carlton or St. Regis. Their pricing is comparable to or slightly higher than brands like Courtyard by Marriott or Hilton Garden Inn, reflecting their enhanced focus on design and social amenities like the 'w xyz® bar.' Prices can vary significantly. For example, an Aloft in a major city center like New York or London will command a higher rate than one in a suburban area or a smaller city. Booking in advance, traveling during off-peak seasons, or leveraging Marriott Bonvoy loyalty points can help secure more favorable rates.
To get the best value, compare Aloft's rates against similar lifestyle brands in the same area and consider what amenities are most important to your stay.
What's Included and What Isn't
When you book an Aloft Hotel, you are typically paying for the stylish room, the vibrant lobby atmosphere, the 'w xyz® bar,' the 're:chargeSM' fitness center, and complimentary high-speed Wi-Fi. What is generally NOT included in the standard room rate is breakfast. While many hotels in this category offer a complimentary breakfast buffet, Aloft's philosophy encourages guests to visit the 're:fuel by Aloft℠' market for a quick bite or to explore nearby eateries. This means that while the room rate might seem competitive, you should factor in the cost of any meals or drinks you plan to purchase at the hotel or nearby. Parking fees can also be an additional expense at many urban locations. Understanding these inclusions and exclusions is vital for assessing the overall value and whether Aloft aligns with your budget expectations for a 'nice' stay.
Maximizing Value with Marriott Bonvoy
For frequent travelers, becoming a member of Marriott Bonvoy, Marriott International's loyalty program, can significantly enhance the value of staying at Aloft Hotels. Membership is free, and as you stay more nights, you earn points that can be redeemed for free nights, room upgrades, and other benefits. Elite status within the Bonvoy program can unlock additional perks such as late check-out, bonus points on stays, and sometimes even complimentary breakfast or lounge access, depending on the specific property and your status level. Booking directly through Marriott channels is often the best way to earn points and ensure you receive all eligible benefits. This loyalty program provides a concrete way to make stays at Aloft hotels feel more rewarding and potentially more 'nice' by offering tangible savings and perks.
Design and Atmosphere: The Aloft Aesthetic
The question 'are Aloft Hotels nice?' is often answered by their distinctive design and atmosphere. Aloft Hotels are deliberately crafted to feel modern, urban, and energetic. This aesthetic is characterized by open-concept lobbies, high ceilings, industrial-chic decor, and vibrant pops of color. Unlike the subdued tones and traditional furnishings found in many conventional hotels, Aloft embraces a bold, contemporary style. Think exposed brick, polished concrete floors, stylish lounge furniture, and dynamic lighting. This design philosophy extends to the guest rooms, which are typically sleek, minimalist, and functional, featuring clean lines, modern artwork, and smart, integrated technology. The overall atmosphere is lively and social, designed to encourage interaction and a sense of community, which is a key component of the Aloft brand identity. It's an environment that appeals to those who appreciate a chic, urban vibe and a departure from the ordinary hotel experience.
Lobby Design as a Social Core
The lobby is central to the Aloft experience, serving as the hotel's social heart. These spaces are designed to be dynamic and inviting, moving away from the functional-only reception area. Expect comfortable, stylish seating arrangements that encourage guests to linger, work, or socialize. The 'w xyz® bar' is almost always integrated into this space, acting as a focal point and a hub for activity, especially in the evenings. Art installations, often featuring local artists, are common, adding a unique cultural touch to each property. The open-plan layout and energetic decor create an ambiance that is more akin to a trendy lounge or co-working space than a traditional hotel lobby. This deliberate design choice is fundamental to the Aloft brand's identity and contributes heavily to its perceived 'niceness' for guests seeking a lively environment.
Guest Room Style and Comfort
Aloft guest rooms are designed to be a sanctuary of modern comfort and technology. While maintaining a minimalist aesthetic, they do not sacrifice comfort. Plush platform beds with crisp linens are standard, as are spacious, walk-in showers, often with rainfall showerheads, offering a touch of spa-like luxury. The rooms are equipped with practical workspaces, flat-screen TVs, and ample power outlets and USB ports for charging devices. The decor is generally understated but stylish, featuring contemporary artwork and clean, geometric lines. The emphasis is on creating a functional, uncluttered, and connected personal space. For those who appreciate a modern, streamlined environment, these rooms are considered very nice. If, however, you prefer more traditional decor, ornate furnishings, or a larger number of in-room amenities, you might find them a bit too spartan.
Aloft's design philosophy prioritizes a contemporary, urban feel over classic hotel elegance.
The Role of Music and Events
Music and events play a significant role in shaping the Aloft atmosphere. The brand often curates playlists that complement the energetic vibe of the hotel. Furthermore, many Aloft properties host live music events, particularly at their 'w xyz® bars,' showcasing local talent. These events transform the hotel into a destination for entertainment, not just accommodation. They provide guests with opportunities to experience local culture and enjoy a lively evening without leaving the hotel. This focus on entertainment and curated ambiance is a key differentiator for Aloft and contributes to its appeal for travelers who seek more than just a place to sleep. It's an integral part of the 'nice' factor for many guests.
Technology and Connectivity at Aloft
In today's connected world, the level of technology and connectivity is a crucial factor in determining if a hotel is 'nice.' Aloft Hotels have consistently prioritized integrating modern technology to enhance the guest experience. This starts with their app-enabled check-in and room key features, allowing guests to bypass the front desk and head straight to their room using their smartphone. Inside the rooms, high-speed Wi-Fi is standard, and often complimentary, ensuring guests can stay connected for work or leisure. Smart TVs with streaming capabilities are common, allowing guests to access their favorite entertainment platforms. Beyond basic connectivity, some Aloft properties are exploring more advanced smart room features, such as voice-activated controls for lighting and temperature, though this can vary by location. The brand's commitment to technology aims to provide a seamless, convenient, and efficient stay for the modern traveler.
App-Enabled Convenience
The Aloft Hotels app is a central piece of their technological strategy. It allows guests to check in remotely, receive notifications when their room is ready, and use their smartphone as a room key. This mobile key functionality is a significant convenience, especially for travelers who are always on the go or prefer to minimize physical contact. The app can also be used to manage reservations, view hotel services, and sometimes even order room service or contact the front desk. This level of digital integration aims to streamline the check-in and check-out process, making it as effortless as possible and contributing to a 'nicer,' more efficient start and end to your stay.
High-Speed Wi-Fi and Entertainment Options
Reliable, high-speed internet access is non-negotiable for many travelers, and Aloft generally delivers on this front. Complimentary Wi-Fi is a standard offering across most properties, allowing guests to work, stream, and stay connected without additional charges. The in-room entertainment systems typically feature large flat-screen televisions with access to a variety of channels and often connectivity options for personal devices or streaming services. This ensures that guests can relax and enjoy their downtime with access to their preferred entertainment content. The quality and speed of the Wi-Fi can sometimes vary by location, but the overall expectation is a robust connection suitable for most modern digital needs.
Aloft's focus on technology makes it a 'nice' choice for digitally connected travelers.
Smart Room Features and Future Innovations
While not every Aloft room is equipped with the latest smart home technology, the brand is known for piloting and adopting innovative features. This can include smart thermostats, voice-activated assistants for controlling lights and room functions, and integrated charging stations that are conveniently located. These features are designed to enhance comfort and convenience, allowing guests to personalize their environment with ease. As technology evolves, Aloft continues to explore new ways to integrate smart solutions into the guest experience, aiming to keep their properties at the forefront of modern hospitality. The presence and functionality of these smart features can certainly elevate the perception of whether an Aloft hotel is 'nice' and technologically advanced.
Common Guest Feedback and Perceptions
To get a well-rounded answer to 'are Aloft Hotels nice?', it's beneficial to look at common guest feedback. Generally, Aloft Hotels receive positive reviews for their modern design, vibrant atmosphere, and convenient amenities. Guests often praise the energetic lobbies, the 'w xyz® bar' experience, and the comfortable, stylish rooms. The integration of technology, such as the mobile key and reliable Wi-Fi, is frequently highlighted as a major plus. Pet-friendly policies also receive many commendations. However, like any hotel brand, Aloft isn't for everyone, and some common criticisms emerge. Guests who prefer quiet, traditional hotel settings may find the lively atmosphere too noisy or disruptive. The absence of complimentary breakfast is also a frequent point of mention, requiring guests to budget for food and beverages separately. Some reviewers note that while rooms are stylish, they can sometimes feel a bit compact, particularly in older properties or smaller room categories. Overall, feedback suggests that Aloft is a 'nice' choice for those who value its specific brand identity, but it's essential to align your expectations with what the brand offers.
Positive Aspects Frequently Mentioned
Guests frequently commend Aloft Hotels for their distinctive modern design, which provides a refreshing change from more conventional hotel aesthetics. The lively and social atmosphere, especially in the lobby areas and 'w xyz® bars,' is a significant draw, often described as energetic and engaging. Many travelers appreciate the technological conveniences, such as fast Wi-Fi and the option to use their smartphone as a room key. The comfortable beds and spacious walk-in showers in the rooms also receive positive remarks. Furthermore, the brand's commitment to being pet-friendly is a highly valued aspect for many travelers who wish to bring their animals along.
Areas for Improvement or Disappointment
On the flip side, some guests express that the brand's energetic atmosphere can sometimes translate into noise, particularly if rooms are located near the lobby or bar areas. For travelers seeking a quiet retreat, this can be a drawback. The lack of complimentary breakfast, a standard amenity at many competing brands, is also a common point of discussion. While the 're:fuel' market offers convenience, the added cost for breakfast can impact the overall perceived value. Some reviews also mention that room sizes can feel a bit small, especially in densely populated urban locations, and that while stylish, the minimalist decor might feel somewhat impersonal to those who prefer more traditional or luxurious touches.
The 'niceness' of Aloft is subjective and heavily dependent on personal travel preferences.
When Aloft Might Not Be the Best Fit
Aloft Hotels might not be the best fit for travelers who prioritize absolute quiet and tranquility above all else. If you are a light sleeper or easily bothered by ambient noise from social areas, you might want to request a room on a higher floor, away from the lobby. Individuals or families who require complimentary breakfast to start their day, or those on a very strict budget where every meal counts, might find other brands more cost-effective. Travelers who prefer classic, opulent decor or a more traditional, formal hotel setting may also find Aloft's modern, urban aesthetic less appealing. Finally, if your trip is focused on business meetings requiring extensive conference facilities or a very formal business environment, you might find other Marriott brands or competitors better equipped.
FAQs About Aloft Hotels
Here are answers to some frequently asked questions about Aloft Hotels, helping you decide if they are a nice option for your next stay.
Does Aloft Hotels offer free breakfast? Aloft Hotels generally do not offer complimentary breakfast as a standard amenity. Guests can purchase food and beverages from the 're:fuel by Aloft℠' market or local dining options.
Are Aloft Hotels pet-friendly? Yes, most Aloft Hotels are pet-friendly and welcome animals, often with specific amenities like pet beds and bowls. It is advisable to confirm the policy and any associated fees with the specific hotel.
What is the typical room rate for an Aloft Hotel? Room rates vary significantly by location, season, and demand, but Aloft typically falls into the mid-range to upper-mid-range price bracket within the Marriott portfolio.
Can I use Marriott Bonvoy points at Aloft Hotels? Absolutely. Aloft Hotels are part of Marriott International, so you can earn and redeem Marriott Bonvoy points for stays, upgrades, and other benefits.
What kind of atmosphere can I expect at an Aloft Hotel? You can expect a vibrant, energetic, and social atmosphere, with modern, urban-inspired design and lively lobby areas, often featuring a bar and music.
Are Aloft hotel rooms quiet? While rooms are designed for comfort, the brand's emphasis on a lively social atmosphere means some guests find them less quiet than traditional hotels. Higher floors away from the lobby are often recommended for more peace.
What makes Aloft Hotels different from other Marriott brands? Aloft differentiates itself with its focus on modern, urban design, a strong social scene centered around its 'w xyz® bar,' and integrated technology, targeting a younger, tech-savvy traveler.